Work Better.
HP Presents:
“Niemals ein laufendes
System ändern.”
HP Notebooks are more innovative, more advanced, (and not to mention more stylish!) than their main competitor in Germany. So why aren’t German companies using them?
Risk-averse German IT managers are reluctant to try something new when they have a solution that works well… fine. After all, “If it’s not broken, don’t fix it.” Right?
Markus knows what works for him – functional, reliable, familiar. When his outdated technology poses obstacles, he has workarounds.
But why workaround when you can work better?
‘Work better’ introduces a signature anti-hero.
Meet Markus.
In a year filled with change due to Covid-19, Markus’ journey acts as a metaphor for life, for curiosity, and for staying open-minded, especially in the face of uncertainty.
⭐️ ⭐️ ⭐️ ⭐️ ⭐️
‘Work better’ made history as the first HP communication, globally, to receive a System 1 evaluation 5-star rating directly from the public, a coveted score that only 1% reach.
The results indicated that not only was HP perceived as fresh, modern, innovative, and uplifting, but also that 68% of the audience claimed they would definitely buy the product.
