Congratulations! You’ve found Carmen SanDiego
I never stopped to wonder — was there a reward for catching her, or was it all for the thrill of the chase?
I love a good chase — whether it’s for the right word or the perfect whiskey.
She’s a writer. Of course, she has a manifesto.
Heart Projects
Creator of Up and Gone, a travel and expat adventures blog.
Co-founder of Worldify, a web product that supports foreigners living abroad.
Keynote speaker at Forward Festival, Tag der Kommunikation, and Creative Mornings Berlin.
Approach
Strategic
Strong emphasis on ideas rooted in research. I focus on insightful concepts that are appropriate for the brand, the audience, and the platform. Passionate about simple ideas that can easily extend across multiple channels.
Empathetic
Human to human. I enjoy creating narratives and campaigns that reveal the diversity, complexity, and dimensionality that make up our world. Strongly believe in ideas that are grounded in empathy and touch on universal truths. Ultimate goal? That my work changes what and how we perceive “normal”.
Open
Motivated by new concepts, people, and experiences. I’m most excited when I’m exposed to different kinds of thinking, and believe that the best work comes from practicing openness in your creative approach.
Adaptable
Thrive in fast-paced, non-routine environments. I appreciate the challenge of working with evolving roles and circumstances. Accustomed to handling a wide range of responsibilities, and flexible working independently, with a partner, or in a team. Throw me in — I’m known to swim.