Tested for Life
The GORE-TEX brand is synonymous with the gold standard of waterproofness. They’re known and trusted for weather protection in extreme outdoor environments. But with this year’s launch of GORE-TEX INFINIUM, a new, non-waterproof series, we needed to show our target audience and our retail partners that GORE-TEX brand products are made for more.
The ruggedness you expect from GORE-TEX products is the result of rigorous testing in the brand’s laboratory facilities. We decided our campaign should take that testing concept out of the labs and into real life.
To launch Tested for Life, we used authentic, relatable moments to tell a brand story that lives as comfortably on the rooftop as it does on the mountaintop.
