A campaign for On Running

Minimalist look, maximum impact.

Reduced to only 15 parts*, Cloudeasy is designed to be one of On’s most sustainable—and stylish—shoes. 

*The average sneaker has 25 parts. 👀

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FW22 Cloudeasy Dog IG Story Option A #3.jpg
FW22 Cloudeasy Vogueing IG Story Option B #3.jpg
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Easy = expertise + attitude

As a campaign, easy amplifies an attitude: making complex things look effortless… without making a big show of it. A partnership with Culted brought the vibe to life on TikTok.